Da Berlino la tecnica del Transmedia #Storytelling
HonigStudios con sede a Berlino, crea meravigliose storie versatili adattabili ad ogni tipo di media creando esperienze interattive ed internazionali #Storyworld.
Ecco un esempio
The Spiral e’ un video interattivo basato su un artista che compie una bravata rapinando sei musei e sei capolavori d’arte.
Oltre ad un sito interattivo sono stati previsti per The Spiral dei video giochi e degli account social dove il pubblico puo’ giocare per trovare i capolavori e restituirli ai musei proprietari.
Arturo, a Denmark based pseudonymous street artist – akin to a second Banksy– planned a humongous coup involving six well-known paintings, six museums in six European countries and a robbery of the paintings that was carried out sixfold.
Usually causing quite a stir with his provoking anti-establishment directed happenings and the striking spiral symbol labeling his works, he aimed to taking it even further this time: he included the public in search for the paintings letting accrue a giant art happening. The initiative fails though, Arturo is being murdered and an art thriller evolves.
Searching for the paintings – both fictitiously inside the series and in real public- unfolds the interactive and transmedia dimension of the Scandinavian crime series. The audience can join in on several online games on thespiral.eu and on facebook, having to pass creative tasks in order to score and eventually approach the paintings. Even drawings are to be handed in, matching Beuys’ philosophy of every-man-is-an-artist.
The action culminated in front of the European parliament in Brussels on 9/28; the online game ended with the return of the paintings and the collective artwork’s unveiling.