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Parliamo di Koonhor, brand made in italy finalista di Who’s on next.
I designer Koon Lim e Catrine The’ sono cresciuti tra Singapore e l’Indonesia e si sono incontrati a New York!
Perche’ parliamo di Koonhor?
Perche’ sono giovani, imprevedibili, eleganti, minimalisti, sofisticati, innovativi.
Utilizzano le tecnologie digitali per promuovere i loro brand.
Start up emergente del settore digital fashion
Intellectually refined. Irreverent yet disciplined.
Designers Koon Lim and Catrine Thé, born and raised in Singapore and Indonesia, respectively, have been cultivating these principles since they met in New York in 2003. Over the years, the two worked closely together to develop their modern and sleek aesthetic, already discernible to those around them. The culmination of ideas and instincts, and their interplay, was something that had to be shared on a grander scale. koonhor was thus established.
Based in Milan, the emerging label has been making strides with its intelligent juxtapositions of feminine and masculine elements. In 2012, koonhor received an illustrious honor from Who is on Next?, an event hosted by Altaroma and Vogue Italia, in which select up-and-coming designers are recognized for their Made-in-Italy creations.
While craftsmanship and sophistication form the underlying DNA of koonhor, the duo behind the label is wary of allocating a closed characterization, a cut and dry definition to the essence of the brand. Determined to encourage an ever-changing impression, their technical approach has become merely the root, a cause. The effect, on the other hand, has always been open to interpretations. Throughout the seasons, koonhor undertakes to manifest themes ranging from the grandiose to the unassuming, and each collection provides yet another convoluted layer to the whole.
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